For this project, I created the full brand identity for a brand-new motorbike school founded by Joep Schyns. Joep offers motorbike lessons directly and is also available to be hired by other schools as an instructor.

The identity includes three logo variations, a custom typography set, a defined color palette, and a set of style elements. I also designed concept visuals for branding his motorbike, helmet, hi-vis vest, and business cards.

To ensure a smooth handover, I delivered a comprehensive brand sheet. This document outlines all color codes, typography guidelines, visual elements, and application examples, enabling consistent use across all touchpoints.The school officially launched in 2025 and has already had a strong start with its first students. So great!